Many online businesses were affected after the change in the search results algorithm. These actually eliminated the thin low-quality sites, links and spam related issues.
Through this update, online marketers need to think quality over quantity and create ways to improve their link building strategies for their websites.
Free SEO tips here for a basic starting point and for those who want to start anew and Panda proof their site, following are a few guidelines to SEO creation…
If you are new to online marketing here are a few things to consider and improve if your site was targeted by Panda…
- Google puts heavy emphasis on quality content. Your website should contain valuable, original, unique content.
- Your site should also be easy to navigate, with great graphics that users would enjoy. Use pictures with every new post as most people are visual.
- Try to incorporate videos in some new posts. This might help keep your bounce rate down (people exiting your site very soon after arrival).
- Maintain an active blog that is tied to social media, Twitter and Facebook.
Google looks into how many visitors check on your website. This demonstrates that users are interested in your content.
Was your site hit by the Penguin update? Then for recovery simply improve in these areas…
- Outbound links – simply link to relevant sites from within your posts; this is helping visitors to your site.
- Inbound links – needs to come from relevant, respected websites.
- Anchor text – this must be varied.
A range of links are good but overall quality links from high ranking sites better than those from the low PR sites. As long as the links you provide come from decent quality websites and related to your content, it does not matter if these are from moderated blogs or links within an article.
What to Avoid
Google no longer allows one anchor text for back links. Make sure to revise the terms you use for anchor text. It needs to look natural. Mix it up perhaps something like using your brand, that is, yourdomain.com about 35% – 40% and the rest divided between the keyword you want to rank for, related words (LSI) and a sprinkle of generic words. For more on this go to seomoz.org.
Following are a couple of suggestions to help with link building.
Creating an article for guest posting is an excellent way to get new links to your website, especially if you post on a good quality blog. Though it is expected that you write something related to your site’s niche, it is really not a requirement.
Blog owners always want new contents for their own websites. When you write an article for them, make sure you add your back links, the benefits will be reflected in the ranking of your site.
Writing for larger blogs will give your blog post a chance to go viral. Through this, more back links for your site will be added, thus will help you improve your rankings.
Create your own Authority Site
Your authority site should have only high quality content. Start creating smaller sites, with articles pointing back to your new authority site. Mix in other links from social networking sites pointing to your new blog posts and authority sites. Then, you will see some improvements. Always make sure to use the best content when creating these new articles and authority sites.
There is no perfect answer but the key issues seem to be to appease Google, it just makes good sense to provide good quality content, as for Penguin don’t over-optimize anchor text and no keyword stuffing. Your site should be search engine optimized to help boost your rankings, so take a look at the PushButton SEO plugin to help you get the optimal optimization, it takes out the guesswork, and saves a lot of time.
Hopefully, the guidelines in this post will help you get started.
Do human “quality raters” influence Panda?