Things on the internet are changing for businesses that use SEO to propel their websites to the top of the search results. To better understand how SEO after Penguin update has changed your rankings, you will need to understand just what search engine optimization or SEO is and what it does. The Penguin update has definitely changed how you use SEO to promote your website.
What Is SEO?
Search engine optimization is a method people and businesses use to draw traffic to their websites. You use keywords that people are likely to use in a search when they are looking for a product, service or information. When you write content that you intend to put on your website, you will be adding applicable keywords to the article, thus telling the search engines what the site is about, which help people find your site for that particular set of keywords. Follow this link for on page SEO methods.
Is There Such a Thing as Too Much SEO?
Is it possible to use too many keywords when you write your content? With the Penguin update and thereafter, if you overuse keywords by stuffing your content, it will be marked as spam in many instances. You can definitely over use SEO!
It is important to use SEO to promote your website but now it is better to use fewer keywords and concentrate on how well written your content is, write for your visitors and be sure you are offering your visitors great content for them to read. It seems to be emerging that websites more interested in offering great content are being rewarded.
How You Should Deal With SEO Today
You will still want to implement SEO after the Penguin Update, however change how it is done. Don’t over optimize your anchor text, add variety, and try to get good quality links.
Search engines are looking for content that is informative and useful to your visitors.
Visitors will quickly click away from poorly written content that has little to do with what they are after. This will show in the bounce rate, this kind of site will rarely get any social love, something that Google is looking at, as a result the website will eventually be demoted in the rankings rather than gain in rankings.
Lastly it is important to refresh your content regularly to help keep your rankings.
Here is a video on the state of SEO 2013. Following the video is a helpful infograph outlining the advantages of Google’s important algorithm updates.
State of SEO 2013