Do Your Topics Engage Your Visitors?
You think that you are in an interesting niche, one that is full of opportunity, so you continue posting, trying to engage your visitors, hoping they will leave comments and return to your blog again and again, but it is not happening.
Your site has been online for a while, and you now find yourself struggling with ideas to engage your visitors. You usually write good helpful content, but you are now having too many off days and doubts, as you gradually realize that your blogging efforts amount to very little.
You are not alone with this problem, it can be a frustrating experience for many, whatever the motivation with regard to blogging it could be business or personal, but the quest for continuous engaging content does not end.
A few helpful solutions follow so read on…
Flying By the Seat of Your Pants
You need topics related to your business site or a blog that will connect with your visitor so they will want to return to your site. Rather than fly by the seat of your pants you need to organize your content about a month in advance if you can, which will give you time to get it written up and polished.
Are Your Posts Really Appealing Enough?
How do you reach out to your audience? To truly write for your readers, you need to sit down and take the time to really think through what would interest your visitors. Think about what your visitors will get from your site, is your content specifically focused on their needs… do you actually provide a solution? Plan your content with the end result in mind, all in all it really is about them, your site visitors.
Posting content that is not quite targeted to your visitor often occurs when you are short of time and pushed to find ideas quickly. Under these circumstances we tend to post for the sake of it, especially if you think that you need to post every day to keep people coming back.
What Is the Solution?
We at Blogging Tactics recommend you start exploring the areas outlined below in your quest for targeted content…
Related Blogs – Check out other blogs that are related to your niche to see what they are blogging about, just to get a few ideas rolling along.
Forums – Read the forums in your niche, often people write on forums for specific information / solutions to their problems.
Yahoo Answers – Again, as with forums, people use Yahoo Answers to seek just that – the answers to the How to, Why is it so, When we should & Where is it possible.
Polls – Run a survey or poll to discover what your readers are interested in, be specific in order to get the answers you are looking for.
Ask Your Readers – This is useful when you gain more and more readers. Asking questions of your current readers can be enlightening. How you do this of course depends on your niche, it can be done at the end of a post, you can ask if they need further information about the topic in question, or just ask them what they want to see and hear.
Read Comments – Always read any comments left as you will most likely get a lot of feedback via the comments section.
Google Alerts – Use this to organize and monitor an automatic stream of ideas, set it up to deliver the latest information on your niche to your email address. This is a great way to not only keep up with the latest information on your niche, but you can also check out your competitor.
To implement this you just sign up for Google Alerts and log in to set up your alerts. Then in the Search query box put in a keyword or key-phrase related to your niche. The rest you can leave at default…
- Search query: Your keyword or key phrase
- Result type: Everything
- How often: Once a day
- How many: Only the best results
- Deliver to: A Feed or YourEmail@address.com I keep an email address especially for this purpose
Look for interesting up to date items, events, news stories that you can deliver to your readers.
Finally, you don’t have to post every day! Once a week, or even once a month will be quite fine really. If your blog is new there is hardly any reason to post each day because you won’t have the volume of readers, so don’t waste time unnecessarily.
Set up your routine and just try to be consistent. The main issue is quality, and you should be aiming for quality over quantity as this will eventually draw in readers.
Of course you have to be seen, but this is another issue altogether and one we will tackle soon.
For an interesting take on reader engagement have a look at this infographic. It is about how to create compelling content. You might agree that this will both teach and entertain readers in a simple, clever and uncomplicated fashion.
Engagement building question… Once you have your post ready to publish it can be helpful to ask questions of your visitors/readers to start conversations. Do you have any content writing tips that have helped you?
Ways to Write Content That Appeals To Your Audience