Are you having a problem with traffic?
You are doing all the right things… you know about the importance of SEO, and applied it. You are writing articles, tweeting about your efforts; maybe you even have a business page on Facebook.
But you are getting barely a trickle of visitors when you thought they would be flocking in, and you find that they are fairly unresponsive.
Getting traffic is tough work but the toughest is getting targeted visitors. This relates to a lot of online marketers just as it does a physical businesses, and, if you don’t get it or it is of the wrong kind you will not make sales nor any profit.
This problem can be ongoing and ceaseless or a temporary aberration, and to overcome it you need to do your due diligence.
Put in a plan of action to not only attract visitors to your site, but a specific type of visitor who will most likely respond to your call to action, or all your efforts are wasted.
How do you attract an audience who is open to what you have to offer?
You know the path, and have most probably done the usual bookmarking, comments, feeder sites routine, as discussed in the post how to increase blog traffic, but is it enough?
Maybe you have thought of paying for traffic, PPC advertising is a quite a good way to drive targeted traffic when you target specific keywords that fit. But with this method you need to know how to write advertisements and you can end up spending a lot of your hard earned money.
However, you can avoid the high cost of PPC and opt for free traffic, but there are a few drawbacks with this method. It can be so very time consuming, and you need to know SEO and consistently put it to good use to help get your pages ranking well.
If you do opt for this free route, and I suggest you do, there is plenty of online help for you on the subject of SEO, have a look at the search engine optimization tips online. Then combine this SEO knowledge with other free traffic generating methods to gradually see an increase in traffic.
Let’s have a look at a few helpful way to improve the odds
Firstly we will Leverage Facebook by creating a business fan page; this is easily set up and can drive a ton of traffic to your business site.
Facebook pages are widely used by brands, celebrities and many websites have their own Facebook pages for a very good reason.
Have a look at Hitwise.com to see the popularity of the social networking sites; you can see how much traffic each is driving.
As you see Facebook is the most searched term in the US and has been for the past three years. Hitwise shows us that Facebook is number one with whopping 1,705,640,182 followed by YouTube at 560,786,793216…
The others that you might consider using to drive traffic are Twitter, Pinterest, LinkedIn and Google+ although they do have a decent following they are way down in comparison. So this is a good indication that you should put most of your efforts into leveraging Facebook.
If that isn’t enough remember that people are used to seeing business pages, they expect a business to have a page, so you really do want one.
Now For The How To
You can create a Facebook page within minutes and if you need steps to follow then go to
Making a Facebook Fan Page for instructions.
Next add the extras to improve your Facebook page.
To make your page a cut above the norm you need to pull in something extra and for this we will create apps. This could be for your tweets – video presentations – about your business online or offline, Google map of your store’s location. Whatever you want it to be.
To get started go to Step 1: Creating Custom Tabs for a Facebook Page and follow the instruction.
Lastly get a hold of Jason Fladlien’s report called FB Advocate. In this report Jason outlines several different methods you can use to generate traffic to your fan pages and Facebook in general. We are not talking about just a bit of traffic here, but an explosion of targeted visitors most likely to respond to what you have to offer at the end of the day. Head on over to FB Advocate to read about how you can benefit from Jason’s successful Facebook methods.
Now go get it now!
Don’t procrastinate get out there, do something, set in motion one part of the report today another tomorrow and so on until you see results. Start your fan page now, create and add your tabs/App, get that report of Jason’s as he can show you how you can really push traffic to your site, like no one can.
Making a Facebook Fan Page
- Log into Facebook, scroll down to the footer and click on ‘Create a Page’
- On the next page you will be presented with 6 categories they are
- Local Business or Place
- Company, Organization or Institution
- Brand or Product
- Artist, Band or Public Figure
- Cause or Community
• Click on the relevant one and you will need to choose the category, give it a name and agree to the terms.
• To setup your page just follow the instructions – you will add a profile picture, provide information about your page and choose a unique Facebook address.
• Make sure you do choose a unique Facebook address – facebook.com/yourbusinessname because it is good for SEO purposes and far easier to remember than a string of letters or numbers in the URL.
Step 1: Creating Custom Tabs for a Facebook Page
Host your pages on Google Sites as it is easy to maintain and integrated with Google Analytics
- Log into your Google account, create a Google site and give your site a unique name – for example My Unique fb Tabs, this is added to ‘site location’ it must be unique and not conflict with an existing site.
- Select a template and a theme – I like to start with Blank Slate
Next you will be taken to the home page where we will make some changes.
Go into – More – Manage Site – and choose General from the left side bar then add to the following…
- Site Description: Optional add one if you want to show the purpose of the site
- Statistics: Optional – if you want to track your visitors – Put in your Google Analytics ID under Statistics – Enable Google Analytics for this site, the following instructions will help those who need it.
Log in to Analytics for Your Tracking ID
(If you haven’t got an account go to Google Analytics and create one)
Click the ‘Admin’ button on the top right of that navigation tab.
Then under the ‘accounts tab’ click +New Account.
Then you are taken to Account Administration where you will create your new account.
Under Create New Account …
Account Name: name your account
Websites URL: Select one – https://
Name Your Account
Accept their terms and conditions, click ‘create account’ and get your tracking ID
Tracking ID: UA-########-#
Next back to the Manage Site page we will now change the layout of the site.
- Choose Site Layout from the left side bar
- Click on Change Site layouttab just above the page content area and change…
- Width 100% to fit within the Facebook page
- Hide header and sidebar as it is not required for the Facebook page
- Hit OK
Next scroll down the page to System footer – Customize System Footer Links.
Here you should check all to hide everything and save changes.
Step 2: Composing Your New Page in Google Sites
Now we go to the home of your new Google site and we will create a new page (click on the name of your site on the top of the sidebar <My Unique fb Tabs to go home)
Click on the page icon at the top to create a page and for this example name it About Me… or anything you want.
- Click Create.
- Give it a description / information pertaining to the page you are building – for example on my ‘About Me’ page
I might write something of the following ilk…
“Maybe you are here to see what I have to offer. I build small WordPress websites for those who want to skip
that side things to concentrate on promoting their site, I love doing that kind of stuff and you know, the mundane
work that people find totally boring.
I have my own blog/site where I write a bit of this and that – the type of thing that people new to making an
on-line presence need to be concerned with… I am learning all the time and some things work and some don’t,
however along with the damn frustrations I do have a bit of fun with this wonderful work called an on-line business.”
- Add an image of yourself if it is an About Me page and wrap the text around it – it is simply the same as using a word processor.
Step 3: Adding Your Page to Facebook
Next we need to log into Facebook to add our page.
In search type in Developer and on the page presented to you choose Developer Site App. Or simply type https://developers.facebook.com/ in search.
- On the top navigation bar click Apps, then Create New App.
- Give your App a name and continue after typing in the capture.
Now on the next screen scroll down and expand the page tab options as follows…
- Page Tab Name: About Me
- Add a couple of URL’s that point to our new page – go back to your Google sites, under Pages find the
‘About Me’page that you recently created, copy the URL and add it to the two following fields…
- Page Tab URL: http://sites.google.com/site/myuniquefbtabz/about-me
- Secure Page Tab URL: https://sites.google.com/site/myuniquefbtabz/about-me
The difference between the two you will see is that the first is http and the second is https – just change the Page Tab URL to http.
Expand the Page Tab
Add the Page URL’s
Next we will complete the following…
- Page Tab Image: add an image
- Page Tab Width: change the width from narrow to wide if you wish
- Save the changes and your first Facebook App is ready.
Step 4: Now we will add the App to your Facebook page
Once you have made your changes copy your App ID from the top of the page.
Now paste it at the end of the following URL replacing the capitol letters ABC with your App ID
(the 123456789123456 being your App ID)
Then copy and paste it in your browser and you will be taken to a page where you can add the App and to do so select the page you want to add it to from the drop down, then click the Add Page Tab button.
Now you should have successfully added your new Facebook App to your Facebook page and you can add more Apps using the same procedure.
If you want to change the content of the tab just update it in the connecting Google Sites page and your App will be updated automatically.
Now For The Get To It
That is it… Read FB Advocate from top software reviews blog. Get Jason’s report, follow his procedure to really learn how to work your traffic and make your mark.