Pinterest Drives Traffic
Want more free traffic? Then drive traffic from Pinterest and have fun doing it. You can get a ton of visitors a day from Pinterest, this site is huge and it is continually growing.
How it All Works
Pinterest is a very visual site where you can organise and share images or photos either created or found by pinning them to online ‘pin boards’. People interact by following others or the boards they have created, and they will repin images they find attractive on other boards.
The implications of this are quite exciting, if your re-pinned images were linked to your website… just imagine the page views, the possible traffic you could get if your boards containing some website images was shared around by others, it has the potential to explode your traffic.
Spreading Your Images and Links
Start building boards related to your site or any products that you are selling.
People will often repin images that they find appealing, so to attract attention and increase the possibility of getting your images repined and possible traffic from Pinterest, you must use interesting and high quality photos/ images on your site, then using the browser pin button, pin them on Pinterest.
The link to your site will be attached and remain with the image you pinned, which can lead people back to your site when they follow your boards and click on the linked image. Make sure that you mix things up a bit … don’t blatantly link ALL your images from your site. For interest, create boards with a mixture of related images that would appeal to the type of audience that would visit your website.
As an example… narrow your focus and create boards containing related videos, news items or related products. Let’s, say your product is baby clothes then your related boards could include cute pictures of babies, toys for children, decorating the nursery, kindergarten education
Write a paragraph about the site related images that you pin, make sure you add keywords but keep it readable for people and don’t keyword stuff.
Getting Started on your quest for Pinterest Traffic
Here is a brief run down on getting around and about in Pinterest.
At the time of writing you need to get an invitation to join Pinterest – just put in your email address and request an invite… then wait, it should not take long.
You will be required to login with your Facebook or Twitter account, once in the first thing you need to do is set up your profile. When you do this use your name which makes it personal because that is what people like – just like Facebook really.
On logging in you will be greeted with various pins to explore and if you like them re-pin them, it is the social thing to do.
At the top of the welcome page click on the Pinterest logo to find the following…
Pinners you follow – Listed in this section is the recent activity showing who
recently repined your pin, who is following you and who liked you. As well as this there are a ton of new pins you can repin, like or comment on as you wish.
If you have started following pinners they will be listed here too, along with a list of their recent activities and you can view more of their activities / pins
Everything – If you are looking for particular items to repin you should explore the categories in this section
Videos – Here you will get a ton of videos to explore for repining
Popular – If you want to peruse the most popular pins then check out this section.
Gifts – Here you can purchase a variety of items that are categorized by price. Clicking on a particular image will take you through to the website where you can purchase the item.
Then We Have
Add +…You can add a pin by adding the URL where you photo resides… Upload a pin from your computer… or create a board
About… here you can get help for all aspects of using Pinterest – pinning and repining, creating and managing your pin boards, commenting and linking to your blog or website
As well as, information about Pinterest, Pin Etiquette, support etc.
The All Important Pin it Buttons
Use the Pinterest buttons to make it easy for people to find you… In the ‘about’ section, go to the area called ‘Goodies’ to get some useful buttons for your browser, iPhone and website. To get to it go to ‘About’ and click on ‘Pin it Button’ and you will find…
Pin it Button for your Browser – Drag it up to your browser tool bar and if you find something interesting when you are browsing the web you can pin it directly with this button.
Pinterest for iPhone – Add this if you have an iPhone so that when you are out and about in your day to day life … you can add interesting images as you find them- use instagram to transform your photos – it gives a regular picture different types of hues that can transform the look and feel of your photo.
‘Follow Button’ for websites – This is a ‘Pin it button’ for websites, and we at blogging tactics recommend that you put it on your site especially if you post a lot of images.
Your Account name – takes you to the area where you create and manage your pin boards, profile and account settings.
What to Pin
The aim is to make your boards visually appealing to attract others and increase your chances of getting those boards shared.
Everything of a visual nature that you find interesting, unusual and unique… it can be, your videos, photos you take of people places and things, books you have liked, places you have visited, videos, infographics – these get a lot of click through rates as it is often too hard to see the details of this type if image in Pinterest, so inquisitive people click through to read what they are about, as well as these add some well chosen images or products from your website.
Although you should have your products feature, always keep in mind that you don’t want to appear too work/business oriented… be loose with this, just work on making your boards stimulating to help get some traffic from Pinterest to your blog..
As soon as you pin any video or image you Like tweet and share your Pin and also embed if you want.
Where to Get Images
Here are some places you can get free images…
Google Images provide a huge range, but be careful here… do an advanced search (use the little cog on the top right) click Advanced search.
Then on the next window scroll down to Usage Rights and choose the filter you feel most comfortable with.
Don’t use just any image as it might land you in trouble, you have to ensure you are allowed to use other peoples photos. Make sure what you use is royalty free; see my post Pinterest Photos & Fair Use Copywright about this.
Selling On Pinterest
Pinterest has a category that shows all items that are for sale. As mentioned before Gifts is the sales section of Pinterest and you can take advantage of this to sell your stuff.
The way to do it is to add a $ amount in the description of the image you are pinning. Pinterest will automatically pick up on this and put a corner banner over your image that includes the sale amount, and then put this in the appropriate category.
The Little Things to Help Drive Traffic from Pinterest
Expose yourself more to help build up your following by participating in the Pinterest passion.
Like any social site you should engage with the community , communicate with others by commenting on their images, explore their pin boards, like their images or repin pieces you like, this will encourage others to check out your boards too which might help drive traffic from Pinterest to your website as you build up following and have your boards shared around.
For more information and access to an inexpensive video series about Pinterest check this post, how to use Pinterest.
A qualification here – the question of whether the extra traffic from Pinterest converts really depends on what you have to offer. It might help if you drive them to a landing page or anywhere there is a call to action on your site. What do you think, have you had any interest from Pinterest on your site?